Blog | Business Basics

Your Business Can’t Ignore the Know, Like, Trust Factor. Here's Why...

Jun 15, 20246 min read

Your Business Can’t Ignore the Know, Like, Trust Factor. Here's Why...

The concept, known as the Know, Like, Trust Factor, isn't just a trendy buzzword; it's the cornerstone of fostering customer relationships.

Emotional Intelligence – Your Secret Weapon for Building Audience Trust

Michelle English

Jun 3, 20242 min read

Emotional Intelligence – Your Secret Weapon for Building Audience Trust

Trust is essential for building customer relationships that lead to long-term loyalty. However, creating this trust requires a high level...

Michelle English

May 27, 20243 min read

Does Your Audience Know Your Business Brand? 6 Quick Ways to Get Known

Offering an excellent product that solves customers’ problems is essential, but it’s just one piece of the selling puzzle.

Networking and Building Relationships as a Solopreneur: Unlocking Opportunities for Growth

Michelle English

Mar 11, 20243 min read

Networking and Building Relationships as a Solopreneur: Unlocking Opportunities for Growth

Building a strong network and fostering meaningful relationships is crucial for long-term success as a solopreneur. In this blog, we will...

Effective Strategies for Attracting Your Target Audience

Michelle English

Mar 11, 20242 min read

Effective Strategies for Attracting Your Target Audience

In today’s competitive business landscape, attracting your target audience is crucial for success. But with so many businesses vying for...

10 Mistakes to Avoid When Starting a Podcast

Michelle English

Mar 8, 20243 min read

10 Mistakes to Avoid When Starting a Podcast

Podcasting is a great way to share your thoughts and ideas with the world. However, launching one and promoting growth isn’t always easy....

Integrating Core Values – The Key to Business Likability

Michelle English

Mar 8, 20242 min read

Integrating Core Values – The Key to Business Likability

The first step in building long-term relationships with customers? Getting them to know and like you. After all, you can’t sell to them...

Michelle English

Mar 8, 20242 min read

The 5 Myths About Social Selling

Social selling is a new tactic that’s taking the digital sales and marketing world by storm. Before you add this tool to your marketing...

Elevate Your TikTok Strategy: Boost Engagement, Followers, and Views

Michelle English

Feb 24, 20243 min read

Elevate Your TikTok Strategy: Boost Engagement, Followers, and Views

In the digital age, TikTok has become a pivotal platform for creators and businesses alike to showcase their brand, connect with...

Michelle English

Feb 15, 20243 min read

Crafting the Perfect Page: Key Elements of a Social Media Business Profile

In today’s digital marketplace, having a strong online presence is crucial for businesses aiming to soar above their competition. With...

Unleashing Your Voice: Why Starting a Podcast Today is a Game-Changer

Michelle English

Feb 13, 20243 min read

Unleashing Your Voice: Why Starting a Podcast Today is a Game-Changer

In the bustling digital era, where content is king and engagement is the currency of the realm, starting a podcast stands out as a...

Navigating the Maze: Understanding Social Media Algorithms

Michelle English

Feb 12, 20243 min read

Navigating the Maze: Understanding Social Media Algorithms

In the digital age, social media platforms have become the new town squares and marketplaces of ideas, where content vies for attention...

Is Starting a Work-from-Home Business Right for You?

Michelle English

Feb 8, 20242 min read

Is Starting a Work-from-Home Business Right for You?

Is it your dream to start a work-from-home business? Running your own business at home means no commute, no big overhead expenses, and...

Popular Podcast Formats – Which One Is Right for You?

Michelle English

Feb 7, 20243 min read

Popular Podcast Formats – Which One Is Right for You?

Do you want to create an excellent podcast that offers value to your listeners? One of the first major decisions you’ll make for your...

The Top Reasons Salespeople Switch from Cold Calling to Social Selling

Michelle English

Feb 7, 20242 min read

The Top Reasons Salespeople Switch from Cold Calling to Social Selling

There’s a debate raging: Which is better, social selling or cold calling? Proponents of each say their method is the most effective at...

Michelle English

Feb 7, 20242 min read

How to Prepare to Launch Your Business

Once you’ve done all of the background work on building your business, it’s time to count down the days until the launch. As the big day...

How to Find a Profitable Niche for Your Business

Michelle English

Feb 7, 20242 min read

How to Find a Profitable Niche for Your Business

Starting a new business? What’s your niche? There’s an old saying that there’s nothing new under the sun and, unfortunately, this is...

Do You Have the Entrepreneurial Mindset?

Michelle English

Jan 30, 20243 min read

Do You Have the Entrepreneurial Mindset?

What sets entrepreneurs apart from other people is their unique mindset. They’re passionate and dedicated, and they think outside the...

STOP! What I Wish I Knew About Social Selling Before Starting

Michelle English

Nov 22, 20232 min read

STOP! What I Wish I Knew About Social Selling Before Starting

Social selling offers a great way to engage your audience, build your brand, and see more earnings for your efforts. It involves learning...

Social Selling Tools You Should Be Using

Michelle English

Nov 22, 20232 min read

Social Selling Tools You Should Be Using

Social Selling Tools You Should Be Using Social selling involves connecting with your prospects on social media and engaging them through...