Your social selling plan has been put into action, but you’re still not seeing the results you want. What’s going on?
Social selling is a highly effective way to leverage social media and sell more. It works through one-on-one conversations with prospects and, when done correctly, can bring higher conversions than other marketing methods.
Here are the reasons your social selling might be broken and what you can do to fix it.
You Don’t Know Your Prospects Well Enough
The first step in social selling is to get to know your prospects well. You need to create a profile that includes demographics as well as data on their attitudes and behaviors.
If you don’t understand your audience inside and out — their goals, their dreams, and their pain points — then you’ll struggle to see success with social selling. Spend some time researching your prospects so you can deeply understand them.
You’re Focused on Selling
Buyers don’t want to feel like they’re being sold to, and you'll lose people if you " sell” through your interactions.
Instead, the focus should be on building relationships, which you do by providing value. Use your conversations to give prospects the help they’re looking for, and they’ll come to you when they’re ready to buy.
You’re Not Listening
Your conversations should be a two-way dialogue. If you’re doing all the talking, then you’re doing it wrong.
Use discussions with prospects to give them a chance to talk. This is a great opportunity to learn from them and gather feedback. Listen to what they tell you and then use this information to offer solutions.
Asking for Something First
Trust is the key to selling online and is even more important for social selling. People are distrustful and looking for signs that they shouldn’t buy from you.
If you ask for something upfront before you’ve established trust, this will drive prospects away. Make sure you’re providing value to the prospect first, before you even think about asking anything of them.
Your Content Isn’t Relevant
Social selling requires a great deal of content to engage your audience. Through this content, you can create natural opportunities for one-on-one conversations.
If your content isn’t doing this, it could mean that it’s not relevant or engaging to your audience. Does it focus on your prospects’ pain points? Is it interesting enough to get them talking?
Forgetting to Monitor and Track Progress
If you’re not monitoring and tracking results, there’s no way to understand whether your efforts are effective or not.
Start by identifying the goal for your social selling. Then, choose a few key metrics that would track progress toward this goal. You can use tracking tools to make monitoring easy.
Your Profile Isn’t Ready
Before you get out there and start talking to people, you need to make sure your social profile is ready. It should be easy to understand who you are and what you’re all about with a quick glance.
Your profile also needs all the appropriate links to your offers so that people can easily find what they need.
You’re Still Wondering if Social Selling is Right for You
Don’t wait to get started with social selling. Your competitors are already engaging their prospects one-on-one, and you should be doing it, too.
If your social selling efforts aren't yielding the results you want, it's time to reassess and fine-tune your strategy. By truly understanding your prospects, focusing on relationship-building over selling, listening actively, establishing trust, creating relevant content, monitoring progress, and ensuring your social profile is optimized, you'll see a significant improvement in your outcomes.
Ready to master the art of social selling and transform your results? Enroll in my e-course, "There's Money in Social Media," where you'll learn actionable strategies to engage prospects and boost your sales. Don't wait—start leveraging the power of social media today at There's Money in Social Media. Your successful social selling journey begins now!
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