Social Selling Tools You Should Be Using

Social Selling Tools You Should Be Using

Social selling involves connecting with your prospects on social media and engaging them through one-on-one conversation. The result is a meaningful relationship where you learn about their needs, and they learn about the unique value you offer.

It takes more of your resources to have this kind of personal experience with your audience, but it’s well worth it. In addition, there are tools available to help take some of the work out of the process.

Social Listening Tools

Social listening is an important aspect of social selling. It helps you locate your target prospects online and create a profile that describes them in detail. This profile helps you identify the ideal person to seek out conversations with.

Social listening tools also help you find conversations and content relevant to keywords and hashtags you choose. They allow you to monitor discussions over several platforms at once so you can find opportunities more quickly.

Content Creation Tools

Social selling requires a great deal of content creation. You need to share content that will interest your prospects and get them talking. Creating this material can take up a lot of your time.

However, there are software tools to help with every aspect of content creation and sharing. Some programs like Grammarly help you write better and edit your work. Keyword tools like Uber Suggest can help you discover trending topics that you can write about. For visual content, there are programs like Canva that allow you to make stunning images easily.

Content Curation Tools

Content curation allows you to bring interesting content directly to your audience without having to create it yourself. Share a piece of news that’s relevant to your niche, and you can ask your audience members what they think to create a conversation.

The only challenge is finding good material to share. Tools like Feedly and Flipbook help by bringing together stories based on parameters you set. Programs like Google Trends and BuzzSumo can also help you find trending topics to share content about.

Monitoring and Tracking

You’ll need to monitor and track your results to make sure your social selling strategy is working. There are a variety of tools available to help you do this. Some social media platforms offer robust tracking tools built-in, so check your platforms first. You want to see which of your posts are having the greatest impact on your social selling efforts.

If you’re using a customer relationship management (or CRM) program, you can monitor and track your progress directly in there. Keep track of how many conversations you’re having and which ones turn into sales.

Organizing and Managing Your Social Selling

Finally, you can use tools like a social media dashboard to create a schedule, manage your time, organize your prospects, and view your activity across all platforms.

Social selling does take some time and effort, but the rewards are well worth it. Take advantage of these tools, and you’ll start seeing results quickly.

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