Social selling offers a great way to engage your audience, build your brand, and see more earnings for your efforts. It involves learning about your audience through social listening, creating highly targeted content to engage them, and using one-on-one discussions to drive sales.
Are you ready to get started earning more through social selling? Here are the things I wish I knew about it before I got started. Hopefully this will help you avoid making the same mistakes.
It’s Not About Selling
Of course, the end goal for social selling is to earn more through your products and services. But this shouldn’t be the primary focus.
Social selling is supposed to add value, build relationships, and help the prospect make the right buying decision. If you do this correctly, the prospect will naturally buy from you when they need your products or services. There is no hard sell or promotion involved.
Your one-on-one conversations should focus solely on providing value, answering questions, and helping with your expertise.
Social Selling Tools Make It Easy
Social selling takes a great deal of time and resources, but you don’t have to do everything yourself. Software tools can help by automating and taking out some of the work.
What kind of tools can you use? Social listening tools help you find your audience and engage with them. Content tools allow you to make and share relevant content that will lead to conversations with prospects.
Monitoring software is essential for tracking your metrics, and there are organizational tools that can help with scheduling and time management.
What Social Selling Isn’t
Social selling isn’t social media marketing. While it shares some of the same features, you’re not just sharing content online and leading people to your offer.
What makes social selling unique is the personal aspect. Your marketing is supposed to lead to one-on-one conversations with prospects. This is a dialog, not simply broadcasting your marketing message. Through these discussions, you can help the prospect with issues they’re facing and learn more about them.
You Can Learn from Your Competitors
While we spend time perfecting our content strategy and focusing on our prospects, we often forget to research the competition. Your competitors offer a wealth of information about your market. You can learn from them and get ideas for your own social selling.
For example, you can discover what topics they’re covering in their content. You can read comments to see what kinds of discussions they’re having with their audiences. This can give you ideas and show you where there are underserved segments of the market.
Social Selling is the New Online Marketing
Salespeople are switching in droves from traditional sales and marketing to social selling for the simple reason that it works. If you haven’t started leveraging one-on-one conversations with your target market yet, now’s the time to do it.
Are you tired of social media marketing that doesn’t work? Check out my program, There’s Money in Social Media. It teaches you the ‘how to’ of social selling so you finally get the sales rewards you deserve.
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